Marketing Channels and Supply Chain Managemnet: Supply Chain

MAC became a well-known elite cosmestic line because it is under the Estee Lauder branch, which is also another well-known elite cosmestic line. MAC and Estee Lauder make up and make up quality are both completely different, but what they do have in common is that they take place in many events such as AIDS/HIV awareness. Viva Glam is the campagin that takes place in helping with the AIDS Fund and helping raise money for the cause. Other than having a supply chain it does not.

"Estee Lauder is also the parent company of M.A.C. Cosmetics, which has established the M.A.C. AIDS Fund in 1994 to support men, women and children affected by HIV/AIDS globally.
Introducing its first VIVA Glam lipstick that same year with RuPaul as spokesperson, M.A.C. decided that every cent of the selling price of the VIVA GLAM lipsticks would go to The M.A.C. AIDS Fund. In 1997, k.d. Lang served as spokesperson for VIVA Glam II and in 2000, Mary J. Blige and Lil' Kim became the faces of VIVA Glam III. At the end of 2001, with three shades of VIVA GLAM lipsticks sold worldwide and the annual Kids Helping Kids card program, M.A.C. Cosmetics, its employees, its retail partners, and its customers together have provided over $23 million for The M.A.C. AIDS Fund. The M.A.C. AIDS Fund is the heart and soul of the company -- with its employees giving their time, energy, and talent to help those affected by HIV/ AIDS worldwide."

Marketing Channels and Supply Chain Management: Intensive Distribution

MAC Cosmetics intensive distribution takes place at mainly all MAC Pro stores. MAC Pro stores are were you can find ALL MAC products such as pigments, empty palettes, some primers, and old and new limited edition items that you might not find at a counter such as Bloomingdales, Macys, or etc.. MAC Pro stores always have products avaible in every outlet where target customers might want to buy it, such as the textbook states. But of course, all product could definately be found online at the maccosmestic website, but then it wouldn't be considered an outlet, just an online outlet. Due to MAC's outstanding customer service, products can be delievered expediently when ordered when you cannot find a certain item, except for limited edition items of course, because only a limited amount come at once.

Mission #2: Cut Crease

In this mission, I was asked to create what make up artist like to call "cut-crease." A cut crease is when you add or "cut" you crease with a color. As you can see in pictures one and two, I have cut my crease with a small angled brush with a black eyeshadow and have blended it out upward with my MAC 224 brush. Cutting the crease is a great way to empahize the eye and lid shape, the color in the crease and the blended outward color stand out and are presented to be the boldest color of all.

Products Use:

Jordiana Peaches and Cream Eyeshadow

MAC Carbon

Brushes Used:

Esscense of Beauty Small Angled Brush

MAC 224 Blending Brush

Developing and Managing Products: New Product

Barquoe Boudior is MAC Cosmestics new Holiday/Winter 2009 collection which launched just this week, it is vintage inspired packaging which comes along with a plended/ruffly clutch as the collection accessory. Cosmestic wise, this collection contains three shades of lipstick, three shades of lipgloss, and two shades of sheer mystery powder. It is extremely minor to most of the collections that MAC launches about every month, because of the collections minium product. Consumers will mostly purchase this collection because of its vintage look and of course its black clutch !

Developing and Managing Products: New Product

As of January 2009, MAC Studio Scuplt Foundation SPF 15 launched. It is a foundation like no other MAC foundation with 15 SPF, the only thing is that it contains shea butter and other oils. Which are usually not good for the skin. I personally would not use it, due to that my skin is overly sensitive and more prone to breakouts. So, I am not a one that purchases this produce. MAC Studio Scuplt Foundation is definately a perfect example of new product and new-product stragery, because it is one of the newest launches that MAC has added to their oringial cosmestic collection. Below is an interview that I was reading up on an interview between the Gordon Espinet and MACs Vice President Global Make-up Artistry. In this interview, MAC Vice President explains the demographic of the customer whom purchases MAC Studio Scuplt Foundation SPF 15, and how it will benefit them, their skin, and their look.

M·A·C STUDIO SCULPT FOUNDATION SPF 15 Q&A WITH GORDON ESPINET, VICE PRESIDENT GLOBAL MAKEUP ARTISTRY, M·A·C WORLDWIDE
Q: How does this formula perform differently from other foundations in the M·A·C line? Studio Sculpt is incredibly versatile, which makes it unique for many reasons, since its texture is silky and creamy, gliding effortlessly onto skin while providing a natural, velvety finish that’s both modern and natural. It can be blended with moisturizer for a more sheer finish that’s never streaky, or combined with concealer for more full coverage. Create a matte finish by applying powder afterwards, or use Studio Sculpt alone to emphasize skin’s natural sheen and highlights.
Q: Why was this product key for you and your team during fashion week? Has Studio Sculpt been used in any photo shoots? We have anxiously wanted to offer a foundation that leaves skin looking well-hydrated and completely nourished, and can stand up to being used in various ways. Studio Sculpt can be sheered out or used with powder; it always looks flawless, which is a backstage dream. It is the perfect formula for both film and digital photography, in black and white or color. It’s extremely user-friendly, and the finish remains true and consistent in both color and texture.
Q: Is Studio Sculpt appropriate for HD TV use? It’s absolutely perfect for High Definition television, because the texture is flawless and it helps skin read as real looking, not overly made up. More importantly, Studio Sculpt’s coverage can be easily manipulated into something very sheer, or layered to offer more coverage where necessary, while remaining even-toned and consistent in texture.
Q: What are some application techniques for the non-professional user? Begin with a pea size amount on the back of your hand, and use any foundation brush to apply onto hydrated skin. Mix in a bit of your favorite moisturizer (try Strobe Cream or Strobe Liquid), which will create a sheer, luminous finish that makes skin appear to be candlelit. Use any M.A.C concealer over areas that need additional coverage.Q: In your experience, what skin benefits have been shown with continued use?Skin becomes more plump and hydrated, it give a youthful look.
Q: How does a medium-coverage foundation like this work well with today’s makeup trends? What’s most important is versatility in creating perfect-looking skin. It needs to appear fresh, flawless, and polished, but the products used to achieve this effect should be indiscernible to the naked eye. A medium coverage like what’s offered by Studio Sculpt allows you to sheer down the formula with various creams and mixing mediums to create glowing skin, but can also be layered with concealer to create a more opaque finish.
Q: Some people can be wary of a product labeled medium-coverage, so who would you say is the ideal person for this foundation? What are their needs? Studio Sculpt is ideal for anyone wanting to look flawless, but without seeming like they are wearing anything. In essence, this formula is for everyone. It can be easily sheered down to create a light veil of coverage, mixed with luminescent products to create glowing effects or layered to conceal any imperfections. Studio Sculpt will make your complexion look perfect, whether you’re dealing with dehydrated skin, unwanted oily areas, fine lines or discoloration.
Q: You always say we can judge how well something will sell based on how many products are stolen by models backstage, where does Studio Sculpt rate on this scale? By far, this was the product we most had to keep track of backstage. Makeup artists and models alike fell in love with this formula, and didn’t want to wait for it to be launched to get their hands on it. Studio Sculpt was definitely the number-one product that fell victim to “sticky fingers.”

Tropical Look using most MAC Cosmestics

Tropical Look

Model: Elisha Rosado

Eyes:
MAC Steamy Eyeshadow
Maybeline Tropical Fushion Palette for Shimmery Orange and Blue
MAC Vanilla Eyeshadow
Clinque Masacra

Face:
MAC Margin Blush

Lips:
Burts Beeswax Chapstick
Avon Rose Lip Liner
MAC Angel Lipstick

Sales Promotion and Personal Selling: Personal Selling

The only way that MAC can sell their products is through personal selling and customer service, unless you purchase your products online, which I would not recommend unless you know exact what you are purchasing. When you walk into any MAC counter or MAC Pro store, you look at all the samples that are out, you can try them on, from foundations to eyeshaows to lip color. Everything that you try on is santized and there are different tried on using a disposable wand, whether its for lip gloss or mascra. Eyeshadows can be tried on with a MAC brush. In order to purchase the item, a MAC associate needs to retrieve the item for you behind the counter in order for the consumer to purchase it. Not online is it necessary for the MAC representative to retrieve a product for you, but it is important for them to explain to you how the item works and with what you can use it for and what other products you can possibly mix it with or how to use the product. It is also important to get shade matched for things such as foundations, so that you do not do it yourself and look uneven when you put your foundation on. AND MOST IMPORTATNLY it is sooooooo but sooooo important that you choose the right foundation for your skin, such as consumers with senseitive skin should not use studio fix or any foundations with OIL in it, because it leads to breaking out.