MAC has used its cosmestic in this year's Fashion Week on runnways, advertistments, Fashion Night Out, and etc.. MAC also has its offical website that you can look at different looks that the MAC Professional Artist create.
I absoultely thought that the Fashion Week public relations was a great idea. It definately put MAC's name out their as a brand, and as a great cosmestic company. It was also great for those designers whom wished a high fashion look for their runway along with their high fashion courture gowns, outfits. Since MAC is known as a stage make up collection, it fits in well in the fashion world, because of its vibrant colors. I feel like it definately helped the brand to reach those whom were looking for a similar fashion runway look in their everyday lives such as going out or for an everyday look.
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