Marketing Channels and Supply Chain Managemnet: Supply Chain

MAC became a well-known elite cosmestic line because it is under the Estee Lauder branch, which is also another well-known elite cosmestic line. MAC and Estee Lauder make up and make up quality are both completely different, but what they do have in common is that they take place in many events such as AIDS/HIV awareness. Viva Glam is the campagin that takes place in helping with the AIDS Fund and helping raise money for the cause. Other than having a supply chain it does not.

"Estee Lauder is also the parent company of M.A.C. Cosmetics, which has established the M.A.C. AIDS Fund in 1994 to support men, women and children affected by HIV/AIDS globally.
Introducing its first VIVA Glam lipstick that same year with RuPaul as spokesperson, M.A.C. decided that every cent of the selling price of the VIVA GLAM lipsticks would go to The M.A.C. AIDS Fund. In 1997, k.d. Lang served as spokesperson for VIVA Glam II and in 2000, Mary J. Blige and Lil' Kim became the faces of VIVA Glam III. At the end of 2001, with three shades of VIVA GLAM lipsticks sold worldwide and the annual Kids Helping Kids card program, M.A.C. Cosmetics, its employees, its retail partners, and its customers together have provided over $23 million for The M.A.C. AIDS Fund. The M.A.C. AIDS Fund is the heart and soul of the company -- with its employees giving their time, energy, and talent to help those affected by HIV/ AIDS worldwide."