Social Responsibility, Ethics, and the Marketing Environment: Demography

MAC's target market would be Generation Y. Considering my demographic is Generation Y, all of these charatertiscs such as impatient, family oriented, inquisitive, opinionted, diverse, good time managers, street smart, and connected all fall into place. Most consumers whom purchase products from MAC Cosmetics are Generation Y consumers. These consumers are not afraid to pruchade two $18.50 products in comparison to the drugstore where you could find a foundation for $7.00. These consumers know that their skin is important and they will get the best products possible for them and their skin. MAC is the most popular and most demanded for cosmetics avaible in the market.