MAC Cosmetics stragetic planning takes place every month. MAC Cosmetics has a limited collection. The way they market the limited collection is by its packing. As shown to the left is one of the 2008 Alexander McQueen collections. MAC Cosmetics is extremely famous for marketing themselves with the fashion world. Tieing cosmetics and fashion goes back to the SWOT analysis. MAC most definetly holds a strenght when working with the fashion world. This cosmetic company not only has a great deal to do with the SWOT analysis but it also helps the environment. MAC Cosmetics will take 6 empty containers of make-up in exchange for a free lip gloss. The empty make-up containers are recycled, saving you and the environment.
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