Consumer Buying Decision and How it is affected

Consumer buying decisions are most definitely affected that the competitiveness of the market. There are so many other brands out there that may cost less than MAC causing a higher demand on something cheap. What good is it to buy cheap "drugstore" make-up, when buying something of a mediocre price would benefit you, your skin, and better looks. Some brands may offer a better quality than MAC but they cost more. MAC Cosmetics indeed has competition with other brands. But when tourist come to visit New York they all visit the MAC Professional Store in search for a cheaper MAC than overseas. And Americans love the high fashion MAC Cosmetic look, especially in New York City, the home of couture, high , and mediocre fashion !