Product Concepts:Branding

The black background with the white M A C letters stands out the most, why? Because it is the MAC logo and it is the name of the brand. Their logo most reflects their company because the employee dress code is all black, and their make-up packing are all black, skin care is black and white, and brushes are black. I STRONGLY believe that this was the best way to market MAC. Their is great symbolism in the logos name, which makes it extremely creative for cusotomers to want to buy from. Their black and white colors are also a great way to market, because when their limited collections launch, their packaging is usually in different colors. Except for their newest collection "Style Black," which is all black, even the product, except for some dark lipsticks, lipgloss,and eyeshadows. The theme of "Style Black," is all dark.