Product Concepts

MAC Cosmestic products are both tangible and intagible products. Most MAC Cosmestic packaging is all black, except the limited collections. They company likes to make things interesting, like any company, to draw their customers into buying their products. Although, many limited edition products can be found in their original collection, many consumers buy the limited edition products because of the packaging. For example, DSQUARED2, is one of MAC's new collections, their lip condition named FushiaFix, is already in MAC original collection. The only reason why consumers are buying it, is to support the brand. DSQUARED2 is a clothing line.