Segmenting and Targeting Markets II

One-to-one marketing takes place in many ascepts of Victoria's Secrets Customer Service online. One-to-one marketing defintely takes place as soon as you walk into a local Victoria Secret retailer. Victoria Secret employees are trained in servicing customers exceptionally well, making them not want to leave without purchasing something. And even if they do not purchase an item, they always come back. They same customer service that is offered online, as a mentioned in my last post "Business Marketing: Customer Service," they offer in store. Victoria Secret definetly fits one-toone marketing elements of personalization, time savings, loyalty, and technology.