Sunday, September 6, 2009

History of MAC Cosmetics Inc.




MAC (Make-Up Artist) Cosmetics started in Toronto, Canada by Frank Toskan and Frank Angelo in 1984. Before starting MAC,Frank Toskan worked as a make-up artist and Frank Angelo as a photographer. MAC Cosemtics is known as "stage make-up" because the majority of the colors are highly pigmented and used for special events. There are colors that are for everyday use, but you can make them look pigmented by mixing certain colors together.
In 1994, Estee Lauder became interested what MAC had to offer so they took them "under their wings" in 1994.
In 1997, Frank Angelo passed away because of surgery complications. After a few years, Frank Toskan left MAC to an AIDS Charity with his brother-in-law. MAC's Viva La Glam make-up collection's profit goes to the AIDS Charity to help indiviuals living with AIDS and HIV today. As of 2008, this fund has raised over $130 dollars.
MAC Cosmetics sells over 160 shades of lipsticks, 150 shades of eyeshadows, foundations and such come in every type of shade and different ingredients for all types of skin. The company also has limited collections such as A Rose Romance, Viva La Glam II, Honey, and many more. These collections come out every month.
MAC only hires employees based on artistry experience, positions at MAC are a high demand. MAC is also known for their excellent customer service, they are not trained to push sales or products at you, but help you with products that you could use everyday.
MAC Cosmetics continues to do excellent today, having as many as 50 countries selling their brand excluding the United States.

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