Marketing Channels and Supply Chain Managemnet: Supply Chain

MAC became a well-known elite cosmestic line because it is under the Estee Lauder branch, which is also another well-known elite cosmestic line. MAC and Estee Lauder make up and make up quality are both completely different, but what they do have in common is that they take place in many events such as AIDS/HIV awareness. Viva Glam is the campagin that takes place in helping with the AIDS Fund and helping raise money for the cause. Other than having a supply chain it does not.

"Estee Lauder is also the parent company of M.A.C. Cosmetics, which has established the M.A.C. AIDS Fund in 1994 to support men, women and children affected by HIV/AIDS globally.
Introducing its first VIVA Glam lipstick that same year with RuPaul as spokesperson, M.A.C. decided that every cent of the selling price of the VIVA GLAM lipsticks would go to The M.A.C. AIDS Fund. In 1997, k.d. Lang served as spokesperson for VIVA Glam II and in 2000, Mary J. Blige and Lil' Kim became the faces of VIVA Glam III. At the end of 2001, with three shades of VIVA GLAM lipsticks sold worldwide and the annual Kids Helping Kids card program, M.A.C. Cosmetics, its employees, its retail partners, and its customers together have provided over $23 million for The M.A.C. AIDS Fund. The M.A.C. AIDS Fund is the heart and soul of the company -- with its employees giving their time, energy, and talent to help those affected by HIV/ AIDS worldwide."

Marketing Channels and Supply Chain Management: Intensive Distribution

MAC Cosmetics intensive distribution takes place at mainly all MAC Pro stores. MAC Pro stores are were you can find ALL MAC products such as pigments, empty palettes, some primers, and old and new limited edition items that you might not find at a counter such as Bloomingdales, Macys, or etc.. MAC Pro stores always have products avaible in every outlet where target customers might want to buy it, such as the textbook states. But of course, all product could definately be found online at the maccosmestic website, but then it wouldn't be considered an outlet, just an online outlet. Due to MAC's outstanding customer service, products can be delievered expediently when ordered when you cannot find a certain item, except for limited edition items of course, because only a limited amount come at once.

Mission #2: Cut Crease

In this mission, I was asked to create what make up artist like to call "cut-crease." A cut crease is when you add or "cut" you crease with a color. As you can see in pictures one and two, I have cut my crease with a small angled brush with a black eyeshadow and have blended it out upward with my MAC 224 brush. Cutting the crease is a great way to empahize the eye and lid shape, the color in the crease and the blended outward color stand out and are presented to be the boldest color of all.

Products Use:

Jordiana Peaches and Cream Eyeshadow

MAC Carbon

Brushes Used:

Esscense of Beauty Small Angled Brush

MAC 224 Blending Brush