Marketing Channels and Supply Chain Management: Intensive Distribution

MAC Cosmetics intensive distribution takes place at mainly all MAC Pro stores. MAC Pro stores are were you can find ALL MAC products such as pigments, empty palettes, some primers, and old and new limited edition items that you might not find at a counter such as Bloomingdales, Macys, or etc.. MAC Pro stores always have products avaible in every outlet where target customers might want to buy it, such as the textbook states. But of course, all product could definately be found online at the maccosmestic website, but then it wouldn't be considered an outlet, just an online outlet. Due to MAC's outstanding customer service, products can be delievered expediently when ordered when you cannot find a certain item, except for limited edition items of course, because only a limited amount come at once.