Sales Promotion and Personal Selling: Personal Selling

The only way that MAC can sell their products is through personal selling and customer service, unless you purchase your products online, which I would not recommend unless you know exact what you are purchasing. When you walk into any MAC counter or MAC Pro store, you look at all the samples that are out, you can try them on, from foundations to eyeshaows to lip color. Everything that you try on is santized and there are different tried on using a disposable wand, whether its for lip gloss or mascra. Eyeshadows can be tried on with a MAC brush. In order to purchase the item, a MAC associate needs to retrieve the item for you behind the counter in order for the consumer to purchase it. Not online is it necessary for the MAC representative to retrieve a product for you, but it is important for them to explain to you how the item works and with what you can use it for and what other products you can possibly mix it with or how to use the product. It is also important to get shade matched for things such as foundations, so that you do not do it yourself and look uneven when you put your foundation on. AND MOST IMPORTATNLY it is sooooooo but sooooo important that you choose the right foundation for your skin, such as consumers with senseitive skin should not use studio fix or any foundations with OIL in it, because it leads to breaking out.