Monday, October 19, 2009

Segmenting and Targeting Markets

According to this chart men take the leading percentage of purchasing items from Victoria Secret. This chart relates to gender segmentation. Most mean are having interest in purchasing Victoria Secret items such as fragence and etc.. Tweens and Generation X and Y, take the leading group of people whom purchase the most from Victoria Secret. Ethic Segmentation with a leading 90% Causucian. And college students at a 49%, I'd fit that under Income Segmentation.

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